Why Men Always Tell You to See Movies
“‘On average both males and females trust male voices more,’ said Clifford Nass, a professor of communications at Stanford, noting some gender disparity exists in that women don’t distrust female voices as much as men distrust them. In one study conducted at Stanford two versions of the same video of a woman were presented to subjects: one had the low frequencies of the woman’s voice increased and the high frequencies reduced, the other vice versa. Consistently subjects perceived the deep voice to be smarter, more authoritative and more trustworthy. Science aside, the conventional wisdom in the movie industry has it that audiences respond more favorably to trailers with male voice-overs. ‘People don’t buy that product from women, and I don’t know why,’ said Seth Gaven of AV Squad, which produced the trailers and television campaigns for ’The King’s Speech‘ and ’Captain America.‘ ’Female voice-overs don’t have the same credibility. Sometimes I’ll even consider a few guys with similar voices, and one might be a little more resonant and commanding, even in a subtle way. He usually gets the job.’”
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